It can really hurt your business if you are stuck with the hosting provider that has poor speed performance and is not really forthcoming when it comes to upgrading their infrastructure.
What can be even more disappointing is leaving one provider and ending with another hosting company that has different name but is still owned by the same parent company as your old one.
Here is the example of what happened to one of our clients, and it is quite a typical story:
James Saunders, Business Owner.
What is really misleading – is when you do your research on the internet you tend to give credibility to third party reviews, since you believe they will give you an unbiased opinion. But it is rarely the case.
Let’s take a look at one “independent” review:
Below is the snapshot from it:
Let’s go over the list.
1, 3, 4, 9 – (even though they have different names) belong to the same company – Endurance International. The #10 in the list (not shown here) belongs to EI as well. Full list of EI brands can be found here.
Moreover 3,4,9,10 (Bluehost, Hostgator, JustHost and HostMonster) are hosted in the same Datacenter – in Utah, Provo.
So if you really want to make sure you change a hosting provider – double check what the parent company of the new one is and where its datacenter is located.
#2 (Web.com) owns #6 (Network Solutions).
InMotion seems to be independent. Yahoo and GoDaddy too.
You have to be aware that lots of options you see on reviews do not necessarily represent a great choice. Lots of companies in the list may have the same parent company and can be located in the same datacenter.
You have to be aware that reviews are not really independent and sometimes sometimes fail to mention the information that can be really crucial. I do suspect that they do it intentionally since they receive some incentive from hosting companies for the traffic sent to them. (Which usually leads to signups). Most hosting companies give 50-75$ for a client signup and this information is publicly available.
If you switch hosting provider, you have to make an educated decision and a bit of research that includes figuring out 2 important factors:
1. Who owns the hosting platform really
2. Where the datacenter is located.